Displaying an existing car in a new color at an international auto show is not something worth mentioning. The Bugatti Veyron, however, is as far as removed from 99.9 percent of the cars sold on the planet that it can afford to do so and still make headlines.
With the 1,182HP (1200PS) Veyron 16.4 Grand Sport being now the sole model in Bugatti’s range, the VW Group’s most exclusive brand is keen on launching one-off versions to keep interest going – and in the process, make a nifty profit.
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