If you build the right product, customers will come. The thing is, some of them may come from places you don't want them to. The Cadillac ATS compact sports saloon is still young but after its launch in September, sales of its slightly bigger sibling, the CTS, dipped a mighty 40 percent in October.
According to data from Edmunds, that’s no coincidence. The ATS might be intended as a direct BMW 3-Series rival yet the CTS is also one of the most cross-shopped models amongst its potential buyers.
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