Fiat 500c Abarth's New Topless Ad with Catrinel Menghia is Wickedly Cheeky

If there's one thing Fiat has proven to do well in North America, is capture viewers' attention with its ads - well, at least after it learned its lesson with those out of touch commercials starring Jenifer Lopez.

Exactly a year after the Italians launched the 500 Abarth “Seduction” spot with supermodel Catrinel Menghia at the 2011 LA Auto Show, at the same event this year, Fiat released a new commercial for its 500c Abarth, which is the partially open-top version of the series.

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Open Up and Say… Abarth: Fiat 500C’s Spicier 160HP Version Debuts in LA

The three-door 500 Abarth hatchback that is already available in the U.S. will be joined by its open-top sibling in early 2013.

Just like the hatch, the 500C Abarth that made its North American debut today at the LA Auto Show is powered by a turbocharged 1.4-liter four-cylinder. Its 160HP and 155 lb-ft (210), which rise to 170 lb-ft (230 Nm) in overboost mode are enough to accelerate the sporty city car from a standstill to 60 mph (96 km/h) “in the low seven-second range”, in Fiat’s own words.

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