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Selasa, 20 November 2012

Apple iGo is a Design Study for an Autonomous Transportation System


In 2000, Apple was a computer manufacturer. Today, it still churns out more-stylish-than-ever iMacs and MacBooks, but it has become a much bigger entity dominating the digital music player, smart phone and tablet markets.

So, now that the iPod, iPhone and iPad have become a part of our everyday lives, maybe it’s time for the company to move on. To what, you may ask?

Shane Baxley, who holds a Bachelor of Science degree in Transportation Design from the Art Center College of Design in Pasadena, thinks that cars are a great way for the company to diversify and expand its business. That’s why his project, which was completed last April, is a car-sharing service designed for the Apple brand.

Baxley’s project is named the iGo and it consists of three autonomous electric vehicles:

The iMe is an ultra-compact one-person transportation vehicle; the iWe, a family vehicle for longer journeys and the iUs, a version of the iWe that’s meant for “a date out with the significant other” or, since it’s the only one in which the driver can assume control, be taken out for a ride.

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