You can probably get away using the same promotional materials in related markets (i.e. among European countries), but for the best results in regions where consumers have a different mindset, it's always better to come up with a different idea, one that is tailored to meet local needs.
And this is precisely what Mercedes-Benz's marketing division has done in Japan to support the launch of its brand-new A-Class premium hatchback, which will arrive in showrooms on January 17, 2013.
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