Abflug Puts the Mercedes-Benz SL Roadster Under the Knife

Set to make its world premiere alongside Abflug's comprehensive tune of the Toyota 86 coupe (Scion FR-S) at the upcoming 2013 Tokyo Auto Salon in January will be a new package from the Japanese tuner for the previous generation Mercedes-Benz SL roadster (R230), built from 2001 through 2011. Read more »

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Mercedes-Benz Creates Anime Short Series to Support New A-Class Launch in Japan

You can probably get away using the same promotional materials in related markets (i.e. among European countries), but for the best results in regions where consumers have a different mindset, it's always better to come up with a different idea, one that is tailored to meet local needs.

And this is precisely what Mercedes-Benz's marketing division has done in Japan to support the launch of its brand-new A-Class premium hatchback, which will arrive in showrooms on January 17, 2013.

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